Elcom Trade, the exclusive distributor of Midea products in Serbia, is pleased to announce the arrival of the Raynor heat pump, designed for extremely...
Midea Presents Sustainable Heating Solutions at the ISH 2025 Fair in Frankfurt
At this year’s ISH fair in Frankfurt, Midea Group presented innovative and sustainable heating solutions under the theme “Green Vision, Blue Future”. The goal of the new technologies is to further enhance energy efficiency in heating and cooling European homes and buildings.
Midea’s R290 solutions take center stage, using a natural refrigerant with minimal environmental impact (GWP of only 3, ODP 0). So far, the application of R290 has enabled a reduction of 3.7 million tons of CO₂ emissions worldwide.
Featured products for the European market:
- Nature ATW Heat Pump – high performance, A+++ ERP rating, ultra-quiet operation (30 dB), and outlet water temperature up to 80°C.
- H-Pack Heat Pump – innovation without an outdoor unit, German design, awarded the German Design Award, easy installation, and smart grid support.
- Vita Series Water Heaters – transition from electric boilers to more energy-efficient solutions: hybrid, solar, and gas models with low emissions.
- iEasyEnergy Solution – an integrated smart energy management solution that connects heat pumps, energy storage, and solar modules, making households up to 90% energy self-sufficient.
In addition to heating systems, Midea premiered the Solstice AI air conditioner with a rotating deflector and ECOMASTER AI algorithm, enabling an additional 30% energy savings.
With its innovations, Midea continues to contribute to the green transition of the European HVAC industry, offering practical, comfortable, and sustainable solutions for homes and businesses.




