Midea to Become a Main Partner of FC Barcelona Starting from the 2026/27 Season

Midea, the world’s No. 1 brand in smart home appliances, has officially become a Main Partner of FC Barcelona, the champion of La Liga and the Copa del Rey, starting from the 2026/27 season. As part of the five-year partnership, Midea will be present on the sleeves of all jerseys and training equipment, with broad visibility during La Liga matches at the home stadium, Camp Nou.

The agreement was signed by Lewis Fu, President of Midea International Business, and Rafael Yuste and Abel, Vice President of FC Barcelona.

Rafael Yuste stated: “We are honored to welcome Midea into the FC Barcelona family. Its leadership in smart home solutions and commitment to innovation perfectly align with the spirit of our club, which looks to the future. This partnership confirms the global strength of the Barça brand as a platform for leading companies.”

Lewis Fu added: “FC Barcelona is one of the most successful and popular sports clubs in the world. We look forward to a long-term collaboration in which Midea and FC Barcelona together strive for top results, both on and off the field.”

FC Barcelona has won 28 La Liga titles and five Champions League titles, with over 430 million followers worldwide and an average annual sale of two million jerseys.

This partnership builds upon Midea’s already growing sponsorship portfolio, including the AFC Asian Cup 2027, CAF Cup of Nations 2025, CONCACAF Gold Cup 2025, AFC Champions League Elite, and CONMEBOL Copa Sudamericana.